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Simon Choe Shun Seng is a marketing strategist since the year 2009.
Before moving into the marketing profession, he focused on the area of providing his service in the sales industry for a total of eight years.
The clients who hired him in marketing projects experienced increasing of sales exponentially and expanding of their market shares.
The last couple of years, he concentrates his effort on Direct Response Marketing because he sees great potential in this marketing strategy.
Direct response marketing is a type of marketing strategy that elicits a response from prospective customers who are engaging the content.
The goal is to track all marketing data in order to improve and architect a profitable campaign with measurable results continuously.
Most time, it will take a small fraction of time and marketing budget to achieve the financial goal compared to a traditional branding marketing campaign.
An effective direct response marketing campaign provides educational content and compels highly qualified prospects to consume the content and lead them down the path of making a sale.